When performing qualitative studies, Matris Research picks the most appropriate natural environment to reveal the perceptions and conditions that relate to the study subject in a realistic and holistic manner. This fulfills the study objective and provides detailed information.
For qualitative studies, Random, Network, Chain Method, Online Contact, Local Business Guide and similar methods are used for sample collection, and quick and effective solutions are developed using methods such as Companion Shopping, Detailed Discussions, Home Visits, One on One Discussions, Focus Group Meetings etc.
