Qualitative research are research that looking the events of the research from the perspective of the target audience, get to know better the target audience and to understand. It is used as a method to understand and know research issues in the best way rather than to achieve numerical results. Reasons determining the attitudes and behaviour of the target audience are addressed in the most detailed way.
Qualitative Research informs perspectives of the individuals concerned on the topics explored and about the processes that occur with this perspective. Thus on the subject of mobility, breaking point and variability become visible. While all these analysing the cause-effect relationship, researched the subject or event control and examined without being manipulated in the natural environment.
Matris Research while doing Qualitative Research selects the most suitable natural habitat for “Phenomenon / event / perception / person” in order to the emergence of realistic and holistic way for the perceptions and events on the subject of research. Because the aim of the study will begin only in this way. Obtaining in-depth information is only possible in this way.
While doing qualitative research Matris Research is using methods such as random, Network, Chain Method, On-line contacts, Local Business Directory, produces effective solutions with the other techniques such as Shopping together, In-depth interviews, Home visits, Bilateral Meeting, Focus group meetings.
The focus group meetings created for Qualitative Research may be continuously monitored anywhere in the world with Focusvision technology and at the same time can be monitored from abroad with simultaneous translation. For this Matris Research Focus Group Meeting Room serves.